Zero Sugar, Lowest Calories Worked! ... Renewed Daesun Surpasses 6.17 Million Bottles in One Month After Launch

Zero Sugar Renewal Presidential Election Advertisement Poster.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Daesun Joojo announced that the cumulative sales of the renewed Daesun surpassed 6.17 million bottles as of the 17th.

This record was achieved within one month of the renewed Daesun's release on business days, marking the fastest pace among all products ever launched by Daesun Joojo.

Siwon Blue and Diamond surpassed 1 million bottles after one month of release. The existing Daesun, which helped Daesun Joojo reclaim the Busan market, only surpassed 3 million bottles in sales after two months of release.

Considering that the renewed Daesun is being sold alongside the existing Daesun products in major commercial areas in the early stages of release, this speed is quite exceptional.

An official from the liquor distribution industry said, “When a new product is launched, it usually takes considerable time to supply it from wholesalers to major retail stores,” adding, “Daesun Joojo’s solid sales network and strong product sales seem to have accelerated the distribution speed to retail stores.”

The amount of ethanol used, which is the raw material for soju, also increased significantly in the case of Daesun Joojo.

In January, Daesun Joojo’s ethanol purchase volume increased by 42.9% compared to the same period last year.

This is a much steeper increase compared to the 6.5% increase in total ethanol purchases in the domestic soju industry during the same period.

Daesun Joojo analyzed, “The renewed Daesun’s clean and smooth taste and its transformation into the lowest-calorie soju by completely removing fructose seem to have matched consumer preferences.”

The renewed Daesun contains no fructose, sodium, or amino acids, making it the lowest-calorie soju sold domestically (90 kcal/100 ml). It also uses tomatine, a high-quality plant-based sweetener.

Daesun Joojo’s marketing strategy focuses on conveying the message that “fructose has been completely removed to create the lowest-calorie soju in Korea.”

Daesun Joojo stated, “The trademark design, which shapes the signature three-line wave pattern of Daesun into a whale, and the newly developed product title are fresh and have received positive attention.”

Daesun Joojo CEO Jo Woo-hyun said, “We will continue to be a local company that pursues relentless research and the highest quality.”

This content was produced with the assistance of AI translation services.