Top Net Profit Securities Firm Kookmin Securities Captures MZ Generation with Non-Face-to-Face Channels

[Asia Economy Reporter Ji Yeon-jin] Korea Investment & Securities achieved record-high performance last year. Earnings surged in the Corporate Finance (IB) division, and strengthening non-face-to-face channel services played a significant role in targeting the 'MZ Generation' (born between 1980 and 2000), who flocked to the asset market after the COVID-19 pandemic.

According to the financial investment industry on the 23rd, Korea Investment & Securities recorded a consolidated net profit of 1.4477 trillion KRW last year. This is more than double (104.4%) compared to the previous year, marking the highest performance since the company's founding and the highest level among domestic securities firms. Its equity capital increased by 1.3373 trillion KRW to 7.151 trillion KRW in one year, and the return on equity (ROE) surpassed 20% for the first time among large domestic securities firms, reaching 22.3%. ROE is a representative profitability indicator showing how much profit is generated relative to the invested equity capital, indicating management efficiency. Outstanding results were seen across IB sectors such as initial public offerings (IPO), rights offerings, and corporate bond issuance, while overseas stock trading activation and strengthened non-face-to-face channel services also contributed to solid performance in the brokerage division.

In particular, the emphasis on strengthening non-face-to-face channels from the early days of President Jeong Il-moon's tenure coincided with the investment boom among the MZ Generation, leading to explosive responses. A representative example is the overseas stock fractional trading application ‘Ministock’. Ministock, which allows fractional stock investments, surpassed 1 million cumulative downloads within a year, with over 70% of users in their 20s and 30s.

The ‘Online Financial Gift Certificate’ launched in 2020 is a voucher that allows the purchase of various financial products such as stocks, bonds, funds, and commercial paper at face value, similar to a coffee coupon, and nearly 6 million have been sold so far. The MyData service ‘Moida’, introduced earlier this year, analyzes customers' consumption patterns and recommends customized stock items. By scanning barcodes attached to physical products, users can check related company stock prices and investment information, making it a hit.

This content was produced with the assistance of AI translation services.