UGG, Zepeto Release 7 Items... "Targeting 1020 with Metaverse"
[Asia Economy Reporter Eunmo Koo] UGG, a lifestyle brand imported and sold by Shinsegae International, announced on the 21st that it has launched a total of seven items including shearling boots, shearling slippers, and training suits on the metaverse platform ‘Zepeto’.
Zepeto is a representative metaverse platform with 290 million subscribers, where users can create and customize ‘3D avatars’ resembling themselves and enjoy various virtual world activities. About 80% of its users are teenagers, a generation familiar with digital environments such as games and smartphones.
UGG implemented the most popular products among its main customer base, the 10s and 20s generation, as avatar items available for purchase in the Zepeto store. The representative item, the ‘Classic Ultra Mini Boot,’ is a short ankle-length shearling boot. Popular colors such as Gray, Chestnut, and Coral were introduced as avatar items, which can be purchased on Zepeto for 8 Zem, while the actual product costs around 200,000 KRW. One Zem is worth approximately 85 KRW. Thanks to the popularity of these products, UGG’s sales grew by 65% last year compared to the previous year.
Starting with seven items including shearling boots, shearling slippers, logo hoodies, and jogger pants, UGG plans to expand its items within Zepeto. Eleven new spring products that received good responses will be additionally released as virtual items, and a photo booth reflecting the brand’s characteristics and seasonal concepts will be operated to provide customers with a unique experience.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
- "Am I Really in the Top 30%?" and "Worried About My Girlfriend in the Bottom 70%"... Buzz Over High Oil Price Relief Fund
- "It Has Now Crossed Borders": No Vaccine or Treatment as Bundibugyo Ebola Variant Spreads [Reading Science]
A Shinsegae International official said, “We will actively carry out digital marketing targeting the 10s and 20s generation, who can perceive UGG not as a brand worn by the 30s and 40s generation but as a new and hip brand,” adding, “We plan to promote the brand through the virtual world, communicate closely with young people, and secure more potential customers.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
