"Promoting Eco-Friendly Brands"... Lotte ON's Iroon Brand Special Exhibition
On the 21st, Lotte ON announced the launch of the 'Iro ON (ON) Brand' project this month, aimed at discovering and promoting eco-friendly brands that care for the Earth.
View original image[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 21st that it will launch the 'Iro ON (ON) Brand' project this month to discover and promote eco-friendly brands that care for the Earth.
This project is an event that finds brands engaged in environmentally beneficial business activities such as veganism and upcycling, and informs consumers through online and offline exhibitions and special exhibitions on the 22nd of every month. A special exhibition hall is set up on the 1st floor of Lotte World Tower to provide customers with the opportunity to experience the products firsthand.
Lotte ON planned this project considering the increasing interest in eco-friendliness, such as the growing need for zero waste due to the prolonged COVID-19 situation leading to increased consumption of disposable items like delivery and packaging.
The first Iro ON brand selected is the upcycling brand '119 Leo,' which upcycles discarded firefighter uniforms. This brand recycles firefighter uniforms and equipment past their durability period to produce and sell fashion items such as bags and wallets, donating half of the sales profits to firefighters battling cancer. Lotte ON will hold a special exhibition for the 119 Leo brand from the 22nd of this month to the 13th of next month and will also hold an exhibition on the 1st floor of Lotte World Tower.
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A Lotte ON official said, "In line with the trends of value consumption and ethical consumption, we have prepared this large-scale project focusing not on increasing sales but on how to better convey the eco-friendly values that the brand holds. We hope that more customers will personally experience the eco-friendly values through the exhibitions and events held at Lotte ON and on the 1st floor of Lotte World Tower."
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