'No Rival'... Samsung Electronics Ranks No.1 in Global TV Market Share for 16 Consecutive Years

29.5% Market Share by Value in Global TV Market Last Year
QLED Premium Strategy Effective... 26 Million Units Sold Since 2017 Launch

A Samsung Electronics model is introducing the Neo QLED product, the key to Samsung TV's achievement of being the global market leader for 16 consecutive years, at the Samsung Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul. (Photo by Samsung Electronics)

[Asia Economy Reporter Lee Hye-young] Samsung Electronics has proven its dominance in the TV sector by achieving a remarkable record of being number one in the global TV market for 16 consecutive years.

According to market research firm Omdia on the 20th, Samsung Electronics secured the top spot in the 2021 global TV market with a 29.5% share by value and a 19.8% share by volume.

Last year's record of Samsung TVs being 'world number one' was driven by a premium strategy centered on QLED. QLED is an LCD-based TV coated with Quantum Dot (QD) technology.

Samsung Electronics launched QLED TVs in 2017 and achieved cumulative sales of approximately 26 million units in five years.

According to Omdia, Samsung QLED TVs sold 9.43 million units in 2021 alone. Starting from 800,000 units in 2017, sales steadily increased to 2.6 million in 2018, 5.32 million in 2019, and 7.79 million in 2020.

Thanks to Samsung QLED's strong performance, the overall QLED share in the premium TV market (priced above $2,500) reached 44.5% by value last year. Since 2019, QLED has maintained over 40% market share in this segment, establishing itself as the mainstream choice for premium TVs.

Additionally, Samsung Electronics led the premium TV market with a 42.1% share and the ultra-large TV market (80 inches and above) with a 44.9% share by sales last year, dominating the premium market by a wide margin.

A Samsung Electronics model is introducing the Neo QLED product, the key to Samsung TV's achievement of being the global market leader for 16 consecutive years, at the Samsung Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul. (Photo by Samsung Electronics)

Samsung Electronics has maintained its number one position for 16 years by continuously innovating and launching products that lead trends in the TV market every year.

In 2006, Samsung broke the mold of conventional TVs by launching the 'Bordeaux TV,' marking its first time as the world's number one in the market. Then in 2009, it changed the market landscape by introducing the 'LED TV,' followed by the launch of the 'Smart TV' in 2011. In 2017, Samsung led TV market innovation by unveiling the 'QLED TV' with enhanced picture quality through evolved Quantum Dot technology, and in 2018, it introduced the ‘QLED 8K’ featuring 32 million pixels.

In 2021, Samsung further strengthened its technological leadership by launching the ‘Neo QLED’ and ‘Micro LED,’ which applied Quantum Mini LED technology and upgraded picture quality, design, and sound.

Moreover, Samsung continuously proposes new products to enhance customer experience, including ▲‘The Serif,’ which blurs the boundary between furniture and TV ▲‘The Frame,’ which transforms the home into a gallery ▲‘The Sero,’ which freely rotates horizontally and vertically ▲‘The Terrace,’ an outdoor TV that delivers high-quality viewing even in outdoor environments ▲‘The Premiere,’ a 4K projector that enlarges screen size up to 130 inches to turn the home into a cinema ▲and ‘The Freestyle,’ which allows users to freely create their own screen.

Seong Il-kyung, Vice President of Samsung Electronics’ Visual Display Business, said, "We were able to achieve 16 consecutive years of being number one thanks to consumers' trust and love for Samsung TVs," adding, "We will continue relentless innovation to fully realize the era of ‘customized screens’ with diverse products and services."

This content was produced with the assistance of AI translation services.