LG Electronics to Open Unique Kitchen Appliance Experience Space in Seongsu-dong
Operating Dining Space 'Another Kitchen' in Seongsu-dong... Recruiting Participants for Experience
A bird's-eye view of 'Another Kitchen,' operated by LG Electronics on the first floor of the showroom of the domestic design furniture brand 'Jackson Chameleon' located in Seongsu-dong, Seongdong-gu, Seoul, from February 26 to April 3 (Photo by LG Electronics)
View original image[Asia Economy Reporter Lee Hye-young] LG Electronics is opening a unique kitchen appliance experience space to enhance customer experience.
On the 18th, LG Electronics announced that it is recruiting participants for the 'Another Kitchen' experience, which will open on the first floor of the Jackson Chameleon showroom, a design furniture brand in Seongsu-dong, Seoul.
Another Kitchen, unveiled on the 26th, is a dining space that combines kitchen and dining functions. The kitchen will be equipped with LG premium kitchen appliances such as an ice water purifier refrigerator, induction cooktop, microwave oven, dishwasher, water purifier, and the new concept plant lifestyle appliance LG Tiun.
Those wishing to experience Another Kitchen can apply on the LG Electronics website by submitting stories that fit one of three themes: ▲food encountered in a memorable movie ▲food with nostalgic memories from a travel destination ▲healthy vegan (vegetarian) food.
LG Electronics will select one story per day. Selected customers can use LG kitchen appliances to cook and enjoy meals with their acquaintances at Another Kitchen.
Customers visiting Another Kitchen during the daytime can enjoy various sensory-stimulating activities such as cookie making using the microwave oven, making flower tea with herbs grown in LG Tiun, and media exhibitions using LG StanbyME.
On the 2nd and 3rd floors of the building, the Jackson Chameleon showroom will display various LG Objet Collection products including the Styler, All-in-One Tower, new concept air purification fan PuriCare AeroTower, and PuriCare 360° Air Purifier Alpha. Another Kitchen will operate until April 3.
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LG Electronics' No Sook-hee, Head of H&A Brand Communication, said, "We will continue to discover various opportunities to provide enjoyable and special customer experiences like Another Kitchen so that anyone can experience LG appliances."
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