Brenwood Appoints Actor Ahn Bo-hyun as Model... Launches 22SS Campaign

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 17th that it has selected actor Ahn Bo-hyun as the new model for its menswear brand ‘Brenwood’.

Brenwood has set the season’s direction as ‘Confidence is Style’ this year and plans to move forward as a brand that resonates with office workers and professionals. In line with the casualization trend of business wear, the strategy is to continuously build the image of the ‘confident man’ to strengthen Brenwood’s unique competitive edge.

As part of this, Brenwood chose actor Ahn Bo-hyun as its new model for 2022. Ahn Bo-hyun has showcased diverse personalities and colors across both television and film. In particular, his ability to effortlessly pull off the quintessential boyfriend look and his background as an athlete, embodying masculinity, perfectly align with the image Brenwood pursues.

Brenwood’s main products for the S/S season featuring Ahn Bo-hyun as the model will consist of dandy and casual styles suitable for business environments. Moving beyond the existing item-focused approach, this season plans to continuously propose customized styling tailored to business types such as white-collar workers, service industry employees, and startups. Additionally, Brenwood will introduce items that solve everyday inconveniences through its ‘Smart works’ series.

A Brenwood representative stated, “Since its launch in 1989, Brenwood has steadily established itself as a leading brand in the men’s business casualwear category,” and added, “In 2022, marking its 33rd anniversary, Brenwood plans to showcase various activities with model Ahn Bo-hyun in line with the communication direction of ‘Confidence is Style.’”

This content was produced with the assistance of AI translation services.