Samsung Electronics' Evolved Bespoke... Launch of the Infinite Line

Emphasizing Premium Experience on Existing Bespoke Value

[Asia Economy Reporter Park Sun-mi] Samsung Electronics, marking the 4th year since launching its consumer-customized home appliance Bespoke line, unveiled new Bespoke Home products on the 17th under the theme ‘Beyond Bespoke.’ Beyond Bespoke embodies the vision of taking existing Bespoke appliances to the next level by expanding and enriching consumer experiences.

While maintaining the core values of the existing Bespoke line, Samsung introduced a new premium experience-focused ‘Infinite’ line. The Infinite line includes 1-door refrigerators specialized in refrigeration, freezing, kimchi, and wine functions, large-capacity 4-door refrigerators, ovens, induction cooktops, smart hoods, and dishwashers, allowing the entire kitchen to be styled with a built-in look. Among these, the wine refrigerator and smart hood are newly introduced product categories in the domestic market and will also be offered in the standard Bespoke lineup.

The Bespoke Refrigerator Infinite line features designs emphasizing strong durability and timeless elegance that does not fade over time, using natural materials such as aluminum, ceramic, and stainless steel.

It showcases a variety of textures and colors rarely seen in conventional appliances, including timeless aluminum with a futuristic feel achieved through 3D precision processing, ceramic with an elegant texture only found in 100% natural materials, and Lux Metal, which reduces the inherent coldness of metal to provide a luxurious impression.

The wine refrigerator boasts ample storage space capable of holding up to 101 bottles, with separate compartments for different types of wine and two temperature zones adjustable between 4°C and 18°C. It also features a multi-pantry with five modes tailored to food characteristics such as ham, nuts, cheese, and fruit, which pair well with wine. Additionally, the ‘Auto Open Door’ function allows the door to be opened easily with a simple touch or voice command via SmartThings, enhancing convenience.

The front door panels are interchangeable and come in five colors: Timeless Greige, Timeless Charcoal, Sera Black, Sera White, and Lux Metal. The smart hood is equipped with a ‘Triple Air Sensor’ that monitors air quality 24 hours a day and operates at optimal airflow during cooking.

With a digital inverter motor, it quickly and powerfully removes odors and harmful gases generated by cooking dishes that produce a lot of steam, such as mackerel or pork belly, thereby reducing indoor air pollution. The built-in oven, first launched and well-received in Europe, features a ‘Vertical Design’ that harmonizes well even when two units are stacked vertically.

In addition to the Infinite line, Samsung Electronics introduced a wide range of new living appliances including ▲‘Bespoke Wind-Free Air Conditioner Gallery’ with low-carbon eco-friendly refrigerant R32, eco-friendly solar cell remote control, and top-tier energy efficiency rating ▲‘Bespoke Grande AI’ washer and dryer with pet care functions and an ‘Auto Open Door’ feature that automatically opens the door after washing or drying to easily remove internal moisture ▲‘Bespoke Jet’ cordless vacuum cleaner with powerful 220W suction and ultra-lightweight design for improved usability ▲and ‘Bespoke Jet Bot AI’ robot vacuum cleaner with enhanced pet care functions.

Samsung Electronics plans to continue expanding the Bespoke Home product lineup, which currently includes a total of 24 models introduced on this day, through the end of the year.

This content was produced with the assistance of AI translation services.