Shinsegae Live Shopping Broadcasts Luxury Direct Purchase from Milan... "Introducing Popular Products via Local Live Stream"
[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced that on the 15th at 8 PM, it will present a mobile broadcast titled ‘Luxury Overseas Shipping Special,’ introducing popular luxury brands live from Milan, Italy.
The broadcast is scheduled to take place at a boutique store near Milan, with luxury shopping host Bang Yae-eun leading the program.
The items for sale have been carefully selected from 20 products that are difficult to purchase domestically, including brands popular among young people such as Moncler and Stone Island. Representative items include the Moncler high-neck padded jacket, Stone Island wappen patch lightweight padding, and Max Mara women's wool coat. Benefits such as up to 33% discount, up to 24 months interest-free installment plans, and an additional 5% discount with event cards will also be offered.
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A Shinsegae Live Shopping official stated, “Unlike traditional TV recorded broadcasts, this will be presented in a format that directly suggests trendy luxury items that suit each customer best through real-time communication with customers,” adding, “We will continue to discover new programs that differentiate us from other broadcasts to enhance our competitiveness.”
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