Shinsegae Department Store Targets New Semester... Launches 'Relay Live Broadcast'

Shinbaek Live and SSG Live Present Discount Event
New Semester Children's Backpacks and New Semester Fashion Proposal Exhibition
Up to 30% Discount Benefits Offered

Daegu Shinsegae, Live Broadcast of New Semester Special Exhibition.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store announced on the 15th that it will hold a relay live event targeting the new school semester until the 28th of this month. In line with the non-face-to-face era, it communicates with customers through Shinbaek Live within the Shinsegae Department Store mobile application (app) and SSG.com Ssuk Live.

With full in-person school attendance scheduled from next month, demand for children's genres such as clothing and bags is increasing ahead of the new semester. Shinsegae Department Store recorded a 13.7% growth in sales in the children's genre from the 2nd to the 13th of this month. Domestic and international children's brands related to school bags and fashion (22.7%) showed double-digit growth rates, proving the increased demand for the new semester ahead of school reopening.

Shinsegae has planned a live discount event involving all 13 stores, welcoming customers in line with the non-face-to-face trend. On the 16th at 11 a.m., a new semester backpack proposal event featuring Kipling and Eastpak will be held for one hour, offering up to 20% discounts on products. Popular Kipling products such as the Challenger backpack and tote bag, and Eastpak's representative product, the Provider backpack, will be showcased.

A new semester fashion event has also been prepared. At Shinsegae Department Store Times Square branch, an MLB Kids fashion proposal event will be held for one hour from 11:30 a.m. on the 19th. MLB children's baseball jumpers, children's sneakers, and children's cotton pants will be sold.

Offline events have also been prepared. At Shinsegae Hanam branch, a discount event for Aram Books, a children's complete book set brand, will be held from the 18th of this month to the 3rd of next month. Children's complete book sets can be purchased at up to 10% discounted prices. At Shinsegae Department Store Centum City branch, a popup store for the children's accessories brand Big Kid is open until the end of this month. During the popup period, Big Kid's representative products, the Secret school bag and auxiliary bag set, can be purchased at a 30% discount, and picnic bags will be additionally given to customers who make purchases.

Eunyoung Lee, Executive Director in charge of e-commerce at Shinsegae Department Store, said, "With full in-person school attendance approaching and increased demand for the children's genre, we have prepared events through live commerce in line with the non-face-to-face trend," adding, "We will lead customers' lifestyles through various planned exhibitions that leverage the advantages of live commerce."

This content was produced with the assistance of AI translation services.