Soju Purchase Offers Taxi Fare Discount?! ... Daesun Joojo and Dongbaek Taxi Sign Business Agreement

Logos of Daeseon Soju and Dongbaek Taxi.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Dooyul] Daesun Brewery and Dongbaek Taxi, a public taxi call service based on the local currency Dongbaekjeon, have joined hands for mutual growth.

On the 14th, Daesun Brewery and Kona I, the operator of Dongbaekjeon and Dongbaek Taxi, announced the launch of the "Local Brand Win-Win Project" and held a business agreement ceremony at Daesun Brewery headquarters in Dongnae-gu, Busan.

Through the business agreement, the two companies promised to mutually cooperate for △ revitalizing the local economy △ expanding the use of local brands △ establishing a safe mobility culture.

For the agreement, the two companies plan to conduct joint promotions in major commercial districts of Busan and sequentially carry out joint market research and publicity, merchandise production, and linked marketing using their SNS and platforms.

Daesun Brewery will primarily promote the use of Dongbaek Taxi by distributing Dongbaek Taxi discount and promotional coupons to citizens through its major commercial network in the Busan area.

For promotion, Kona I will issue 70,000 discount coupons worth 3,000 KRW and 30,000 coupons worth 2,000 KRW for Dongbaek Taxi.

Kona I also plans to conduct brand fansumer (Fan+Consumer) marketing through various market research activities with Daesun Brewery.

Daesun Brewery will also run a campaign for "Establishing a Safe Mobility Culture with Dongbaek Taxi" through supplementary label marketing.

The two companies said, "As a result of the collaboration, the number of subscribers to Dongbaekjeon, the local currency of Busan, is expected to increase."

They added, "Dongbaek Taxi can only be called through the Dongbaekjeon app, and citizens who want to use the discount coupons distributed in major commercial districts are likely to naturally download the Dongbaekjeon app."

This also provides citizens with practical transportation cost savings. For example, a passenger who pays a fare of 10,000 KRW using Dongbaek Taxi and applies a 3,000 KRW discount coupon will only pay 6,300 KRW.

This is because, in addition to the discount amount on the coupon, they receive a cashback of 700 KRW, which is 10% of the actual payment amount.

Furthermore, it is expected to reduce the franchise fees and brokerage commissions of taxi drivers in the Busan area, estimated to reach 3 billion KRW annually.

Daesun Brewery CEO Jo Woo-hyun said, "The collaboration places great emphasis not only on promoting Dongbaek Taxi and Daesun but also on the public interest aspect of stimulating local brand consumption and revitalizing the local economy."

A Kona I official also said, "Daesun Brewery’s sales network is concentrated in the market targeted by Dongbaek Taxi, so the synergy between the two companies will be significant," adding, "This will be the starting point for expanding the Dongbaekjeon-based local win-win program."

This content was produced with the assistance of AI translation services.