BNK Busan Bank Launches Mobile Bancassurance Service, First Among Regional Banks

[Asia Economy Reporter Yu Je-hoon] BNK Busan Bank announced on the 14th that it will launch the first non-face-to-face mobile bancassurance service among regional banks. Bancassurance is a comprehensive financial service system in which banks and insurance companies collaborate to sell insurance products through banks.

The mobile bancassurance service allows customers to compare and subscribe to 31 insurance products, including savings insurance, variable insurance, and protection insurance, anytime and anywhere without time and space constraints through the Busan Bank mobile banking application.

This service enhances convenience by automatically comparing and designing similar product groups classified according to customers' needs and purposes?such as asset management, disease preparedness, everyday accidents, and property protection?showing refund rates, premiums, and expected accumulated amounts at once.

Heo Young-seon, Head of Asset Management Division at Busan Bank, said, "With the opening of this service, not only convenience but also customers' valuable time can be saved," adding, "We will continue to strive to enable customers to easily and conveniently use asset management services through non-face-to-face channels."

This content was produced with the assistance of AI translation services.