LINE Friends launches 'FRENZ', a personalized character creation platform

[Asia Economy Reporter Kang Nahum] Line Friends, a subsidiary of Naver, announced on the 16th that it will launch ‘FRENZ,’ a digital intellectual property (IP) creation platform that can expand into non-fungible token (NFT) games and metaverse services.

FRENZ is a core service designed to fully activate digital IP-centered business by consolidating Line Friends’ accumulated IP creative capabilities and expertise.

Unlike the typical character selection method where professional designers develop and provide completed forms to users, it offers a unique experience where consumers can create and own high-quality character IPs that reflect their own individuality and preferences.

The official launch is targeted for early this year, and applications for the closed beta test (CBT) will be accepted starting from the 16th.

In FRENZ, users can freely choose appearances such as animals or humans and create as many high-quality character IPs as they want according to their tastes. About 500 parts are provided for customizing one’s own character, including various types of eyes, noses, mouths, skin, hair and fashion styles, accessories, and backgrounds, enabling the creation of over 100 million unique character IPs.

While character IPs have traditionally been regarded as the exclusive domain of famous celebrities, artists, or brands, users will now be able to create ‘advanced’ characters in any desired form through FRENZ, including their ‘bucae’ (secondary characters) or characters they have liked or imagined.

Line Friends plans to produce digital content such as ‘Labang (live broadcasts)’ and ‘short-form videos’ using character IPs created on FRENZ. Additionally, these will be compatible across multiple platforms, allowing play within NFT games and metaverse services. Accordingly, users will not only become the ‘creators’ and ‘owners’ of their character IPs but also freely utilize them across platforms, services, and content.

A Line Friends official stated, "FRENZ is a new-concept digital IP creation platform where anyone worldwide can express their individuality and create a unique character IP." They added, "Through strategic collaboration with specialized companies in blockchain games and NFTs, users will be able to experience a digital world that is newer and more enjoyable than any existing metaverse service, transcending spatial limitations."

This content was produced with the assistance of AI translation services.