hy launches 'Helicobacter Project Will' containing kudzippong leaf extract

[Asia Economy Reporter Eunmo Koo] The standard for stomach health fermented milk, 'Helicobacter Project Will,' is becoming even stronger.

On the 14th, hy announced that it will introduce Will, which applies its self-developed natural material 'Kkujippong Leaf Extract.' hy plans to expand the premium fermented milk market through the enhanced Will.

The new Will contains 50mg of Kkujippong Leaf Extract. Kkujippong leaf is an ingredient found in Donguibogam and is a next-generation stomach health material developed by hy after six years of research. It is the third natural material following fermented red ginseng and deer antler velvet, recently commercialized successfully. hy possesses a library of over 250 natural materials collected domestically and internationally.

Launched in 2000, Will is a representative domestic stomach health fermented milk with cumulative sales of 4.5 billion units as of the end of last year. As of last year, it sold an average of 650,000 units daily, with annual sales exceeding 300 billion KRW.

Shin Sang-ik, head of hy's M&S division, said, "Will, a national brand loved by consumers for 21 years, is the standard for stomach health fermented milk," adding, "We will expand the premium fermented milk market once again with the patented material 'Kkujippong Leaf Extract.'"

This content was produced with the assistance of AI translation services.