Lotte Card Signs 'Big Data Exchange' Agreement with AI Commercial Area Analysis Startup
Providing Lotte Card Commercial Area Analysis Information to Entrepreneurs... Part of Open Innovation
[Asia Economy Reporter Yu Je-hoon] Lotte Card announced on the 14th that it has signed a Memorandum of Understanding (MOU) for big data exchange with the AI-based commercial district analysis platform 'Changupin'.
Changupin is a startup that supports a platform service for startup data and franchise matching through AI-based commercial district analysis. It provides prospective entrepreneurs with the latest startup information such as surrounding commercial district analysis, floating population analysis, and sales analysis, and recommends and matches the most suitable franchise for them.
According to the agreement, Lotte Card will provide Changupin with commercial district analysis information based on card merchant data, such as regional industry information and franchise locations by industry. In addition, Changupin will reflect the data received from Lotte Card on its platform to enhance the service, and guide Lotte Card’s products and services by encouraging new members to use the platform for individual business owners that Lotte Card is preparing.
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A Lotte Card official said, "This agreement with Changupin was promoted as part of open innovation to support startups with fresh ideas and technological capabilities by utilizing internal resources owned by Lotte Card," adding, "We will continue to strive for innovative service development and the creation of a healthy startup ecosystem through active collaboration with various startups."
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