Hwang Daeheon says "I want to eat chicken"... BBQ offers "free for life"

Order Volume Up 30% After Hwang Daeheon Mention

Yoon Hong-geun, Head of the Korean Delegation at the 2022 Beijing Winter Olympics and Chairman of Genesis BBQ, and athlete Hwang Dae-heon. / Photo by Yoon Hong-geun Instagram capture

[Asia Economy Reporter Na Ye-eun] Yoon Hong-geun, head of the Korean delegation at the 2022 Beijing Winter Olympics and chairman of Genesis BBQ, promised lifetime chicken support to short track skater Hwang Dae-heon, who won a gold medal.

On the 11th, Yoon posted on his Instagram, "Hwang Dae-heon really likes BBQ chicken, so before he won the gold medal, I asked him what kind of support would boost his morale. He said, 'If you support me with BBQ chicken for life, it would give me strength.' I jokingly said I would promise lifetime support if he won the gold medal, and he actually came back wearing the gold medal," he said.

He added, "Even if they don't win medals, when I see our young athletes training hard and participating in competitions, I want to support them with everything I can within my ability."

He continued, "When our athletes achieve good results, I feel proud as if I won the gold medal myself. I am always thinking about ways to support the athletes so they can focus solely on their competitions and inspire the public. I will spare no effort to provide the best support until the end of the event," he added.

Earlier, on the 9th, after winning the gold medal in the men's short track 1500m final, Hwang Dae-heon answered a reporter's question about what he wanted to do most when he returned, saying, "I want to eat chicken. I really like BBQ chicken."

He added, "I even ate BBQ before coming to Beijing. I really like the Golden Olive chicken drumsticks," and said, "I once joked to Chairman Yoon Hong-geun, 'I gave you one of the chairs in your office.'"

Meanwhile, Genesis BBQ announced on the 11th that sales of their products surged after Hwang Dae-heon publicly mentioned their chicken. Genesis BBQ reported that orders for 'Golden Olive Chicken' increased by about 30% over the two days from the 9th to the 11th compared to usual.

A BBQ official said, "For the Golden Olive chicken drumstick product, franchise owners' raw material orders increased by 50% compared to usual, causing a temporary supply disruption."

This content was produced with the assistance of AI translation services.