Gonggu Woman, Securities Registration Statement Submitted... KOSDAQ Listing in Full Swing
[Asia Economy Reporter Ji-hwan Park] Plus-size women's fashion company Gonggu Woman announced on the 11th that it has submitted a securities registration statement and embarked on a KOSDAQ listing.
Gonggu Woman is a first-generation plus-size women's fashion specialist company established in 2003. The company name contains a brand story where women of all sizes from 0 to 9 can freely select fashion items they want without being constrained by their body shape. The company secured 440,000 members by pioneering the women's plus-size market since the early 2000s, gaining recognition for its business potential.
Although the fashion industry contracted due to COVID-19 last year, Gonggu Woman continues its growth trend. This is influenced by the spread of the 'body positive' movement that encourages loving one's body as it is. Based on the full year of 2020, sales reached 32.6 billion KRW, and operating profit was 5.4 billion KRW. As of the third quarter of 2021, cumulative sales were 31.6 billion KRW, and operating profit was 6.8 billion KRW.
As the fashion industry's paradigm shifts to a non-face-to-face era, the D2C (Direct to Customer) market, where brands sell directly to consumers online without distributors, is emerging in the e-commerce market. Accordingly, Gonggu Woman Co., Ltd., which conducts customer-tailored marketing based on brand planning and operating capabilities, is expected to benefit.
Going forward, the company plans to accelerate its entry into the global market based on its own online malls established in English, Japanese, and Chinese. Gonggu Woman is strengthening its new lineup by launching 'ACTIRABLE,' a sportive casual brand aiming for a new paradigm athleisure look for plus-size women.
Kim Ju-young, CEO of Gonggu Woman, said, "We will expand our online platform business based on a strong brand identity and diversify product categories further," adding, "Through the KOSDAQ listing, we will leap forward as a global lifestyle branding specialist company."
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The number of shares offered is 1.4 million, with a public offering price band of 26,000 to 31,000 KRW per share. The public offering amount is between 36.4 billion and 43.4 billion KRW. On March 7-8, demand forecasting will be conducted targeting institutional investors for two days. General subscription will be accepted on March 14-15. The listing is scheduled within March, with Mirae Asset Securities as the lead underwriter.
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