11st Signs Business Agreement with Seoul Dragon City... "Promoting Online Joint Marketing"

On the 9th, Park Tae-joo, General Manager of Seoul Dragon City in Yongsan-gu, Seoul (left), and Lee Kyu-hoon, Head of Life at 11st, are taking a commemorative photo at Seoul Dragon City.

[Asia Economy Reporter Lim Chun-han] On the 10th, 11st announced that it has formed a strategic business partnership (JBP) with Seoul Dragon City, the only hotelplex in Korea with the largest number of rooms, to promote joint online marketing.

Through this agreement, the two companies will strengthen marketing activities to revitalize the domestic lodging industry amid COVID-19 and mutually cooperate to discover differentiated products considering the non-face-to-face era. Seoul Dragon City is a hotelplex with the largest number of rooms in Korea (about 1,700) across a total of four hotels, including the Grand Mercure Ambassador Hotel and Residences Seoul Yongsan.

11st will offer various discount events with Seoul Dragon City. On the monthly 11st Day, at 12 PM on the 11th, a 'Time Deal' will offer 'Novotel Superior Room' accommodation vouchers at an 83% discounted price, and various room products of Seoul Dragon City will be sold in limited quantities. On the 17th at 9 PM, a live broadcast will sell discounted accommodation vouchers for 'Novotel Ambassador Seoul Yongsan' and 'Novotel Suites Ambassador Seoul Yongsan.'

An official from 11st said, “Since Seoul Dragon City is attracting attention with unique services and room products reflecting the non-face-to-face culture, such as pet-friendly services for guests with dogs and screen golf and screen baseball packages, we will focus on discovering differentiated exclusive products for 11st.”

This content was produced with the assistance of AI translation services.