LX Hausys "Accelerating North American Artificial Marble Market Strategy"

New Product Launch at KBIS, North America's Largest Kitchen and Bath Show

LX Hausys employees explain the engineered stone 'Viatera Calacatta' collection products to visitors at 'KBIS 2022,' North America's largest kitchen and bathroom exhibition, held in Orlando, Florida, USA, from the 8th (local time) to the 10th. (Photo by LX Hausys)

[Asia Economy Reporter Moon Chaeseok] LX Hausys is accelerating its efforts to penetrate the North American engineered marble market.

On the 9th, LX Hausys announced that it participated in 'KBIS 2022,' the largest kitchen and bathroom exhibition in North America, showcasing new engineered stone and engineered marble designs.

KBIS is a kitchen and bathroom exhibition with a history of over 50 years, attracting more than 400 related companies worldwide to present new products and the latest trends, making it a highly notable exhibition.

The new products unveiled by LX Hausys at this exhibition include two types of engineered stone, 'Viatera,' and seven types of engineered marble, 'Hi-Macs.'

The 'Viatera-Calacatta Marina' and 'Viatera-Calacatta Verde' products, which express the unique Calacatta pattern of natural marble with navy and green vein patterns, have attracted great attention from visitors. These products add navy and green colors to the 'Viatera-Calacatta' collection launched by LX Hausys last year. Following the trend of premium materials in the kitchen and bathroom market, the ‘Viatera-Calacatta’ collection quickly became a popular model and received enthusiastic responses upon release.

The engineered marble products 'Hi-Macs-Calacatta Luna' and 'Hi-Macs-Pietra' have also garnered significant interest from local construction companies due to their designs that naturally express the texture and organic flow of natural marble, along with excellent workability.

LX Hausys considers the North American region a key market, accounting for more than 70% of the global engineered stone market. With the ongoing trend toward premium materials and continuously increasing demand, the company invested $50 million in 2020 to expand production capacity by 50%, from 700,000㎡ to 1,050,000㎡. Currently, LX Hausys holds about a 20% market share in the North American engineered marble market, ranking second after DuPont. In the engineered stone market, it holds about a 10% share, ranking fourth.

An LX Hausys official stated, "Through this exhibition, we will actively promote LX Hausys’ differentiated designs, excellent workability, and stain resistance of our engineered marble, strengthen local marketing, and further solidify our position as a leading company in the North American market."

This content was produced with the assistance of AI translation services.