Naver Webtoon 'Jigeum Uri Hakgyoneun' Sees 80x Increase in Views After Netflix Series Release

[Asia Economy Reporter Seungjin Lee] The global popularity of the Netflix series All of Us Are Dead is also extending to the original webtoon.

Naver Webtoon announced on the 9th that after the release of the Netflix series, the weekly views of the original webtoon All of Us Are Dead increased by about 80 times, and the weekly transaction amount rose by 59 times. This result comes from a comparative analysis of the average weekly views of Korean webtoons and past figures over approximately two weeks following the Netflix series release.

Along with this, interest in the original webtoon has also surged overseas. On Naver Webtoon's English service platform, which started serialization in 2021, the weekly views of the original webtoon increased by 21 times. Currently, the webtoon All of Us Are Dead is available in a total of 10 languages, including English, Japanese, and French, through Naver Webtoon's global service.

The webtoon All of Us Are Dead tells the story of students fighting for survival as a zombie virus spreads through an ordinary school. It was discovered through Naver Webtoon's amateur creative space, Challenge Comics, and after becoming a Best Challenge title, it was officially serialized from 2009 to 2011. At that time, it ranked first on Suyo Webtoon and topped real-time search rankings every time an episode was released.

Meanwhile, the Netflix series All of Us Are Dead, released on January 28 last month, recorded 124.79 million viewing hours over three days and ranked first in Netflix's global TOP 10 (non-English) category.

In addition, video content based on Naver Webtoon intellectual property (IP), including the Netflix film Moral Sense set to be released on the 11th, as well as Annarasumanara, Hounds, and Mask Girl, are scheduled for release.

A Naver Webtoon official stated, "Content adapted from Naver Webtoon's IP is gaining popularity worldwide, continuously proving the competitiveness and excellence of webtoons as original IP. As interest in our works is pouring in from the global market, we will accelerate our efforts to target the global content market."

This content was produced with the assistance of AI translation services.