Gwangalli on Screen... Busan City Promotes Korea-China Non-Face-to-Face Communication Marketing 'Hi Korea!, Hi Busan!'

The view of Gwangalli being broadcasted in Shanghai.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Hwang Du-yeol] Busan City is conducting the ‘Hi Korea!, Hi Busan!’ marketing campaign until the 18th, connecting with China, which has become difficult to visit due to the prolonged COVID-19 pandemic, through online communication.

‘Hi Korea!, Hi Busan!’ is a project promoted by Busan City and the Korea Tourism Organization Shanghai Office to broadcast Busan’s representative tourist attractions to Shanghai in real time online, aiming to promote private communication between the two countries and attract tourists after COVID-19.

In Busan, TV screens and other displays were installed at the Meeting Plaza of Gwangalli Beach, and in Shanghai, screens were set up at Yuehui Plaza on Nanjing East Road, a famous shopping mall, allowing citizens of both countries to see the local scenes and greet each other.

Nanjing East Road in Shanghai houses about 600 stores and is the oldest and largest shopping destination in China, with a daily floating population of 800,000 to 1,000,000 people.

On weekends, when a Chinese influencer Wang Hong danced to K-POP at Yuehui Plaza, a video of a citizen in Gwangalli synchronizing with the dance beyond the screen was uploaded to Douyin, the Chinese version of TikTok, garnering over 90,000 views and becoming a hot topic.

Jo Yoo-jang, Director of the Tourism MICE Industry Bureau of Busan City, said, “We will continue to promote unique events using various networks so that Chinese tourists will want to visit Busan first after COVID-19.”

This content was produced with the assistance of AI translation services.