Lucky Marche Collaborates with Mujik Tiger for S/S Season

22 Style Suggestions Using the Tiger Character 'Ttung-rang-i'

Lucky Marche 2022 S/S Campaign. (Photo by Kolon FnC)

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (Kolon FnC) announced on the 8th that its unisex young casual brand Lucky Marche is launching its Spring/Summer (S/S) campaign this year and collaborating with the tiger character 'Mujik Tiger' to celebrate the Year of the Tiger.

Mujik Tiger is a brand with the concept of "supporting all Mujik (unemployed) of this era who pursue a free life doing what they want outside of a job." The representative character of Mujik Tiger, 'Ddoongrangi,' combined with Lucky Marche’s identity of a positive and active atmosphere, plans to target the hearts of the MZ generation (Millennials + Generation Z) who seek freedom.

The collaboration products between Lucky Marche and Mujik Tiger include a total of 22 items such as T-shirts and shirts suitable for everyday use, denim products, and sweat set-ups. In particular, the well-known red tiger Ddoongrangi character and the newly added black tiger character this year are mixed with Lucky Marche’s emblem and cherry motifs, applying graphics that embody Lucky Marche’s unique sensibility.

From artwork to stripe patterns, the T-shirts allow for casual daily looks, and the denim products are offered in various styles such as puff sleeve jackets, slip dresses, flare skirts, and H-line skirts, broadening the range of choices.

The Lucky Marche and Mujik Tiger collaboration products can be found at the Seongsu flagship store, the official online mall Kolon Mall, and the Musinsa site. To commemorate the launch, customers who purchase the products will receive Mujik Tiger goods as a gift.

This content was produced with the assistance of AI translation services.