"Enhancing User Convenience" hy, Complete Overhaul of Preditt UI·UX on Company Mall

[Asia Economy Reporter Eunmo Koo] Distribution specialist company hy (formerly Korea Yakult) announced on the 8th that it will completely revamp the user interface (UI) and user experience (UX) of its own mall ‘Fredit’.

Fredit, hy’s integrated online platform, was first launched in 2017 as ‘HiFresh’ and reintroduced in December 2020 as the lifestyle edit shop Fredit. The number of registered members has exceeded 1 million, and last year’s sales reached 70 billion KRW, growing about 35% compared to 2020. In addition to its own products such as fermented milk, health functional foods, and meal kits, it sells a total of over 1,200 products.

hy reflected customer feedback throughout the entire revamp process to enhance user convenience. First, the main screens that were divided into ‘Food’ and ‘Life’ were integrated. Various products are exposed on one screen to minimize the number of touches required when using the app. The skin design was also intuitively revamped. Major categories are organized into quick menus to improve usability. Customer benefits such as events and discount coupons are frequently displayed during app usage to assist shopping.

Personalized services were also advanced. Repeated search terms and purchase history are linked with big data from the same sample group to introduce customized products. Through its own Geographic Information System (GIS), the activity patterns of Fresh Managers and order details are automatically matched to provide accurate delivery schedules. In addition, ‘Fredit Easy Payment,’ which allows payment without separate authentication once payment information is registered, is also in operation.

A new membership system is also introduced. For an annual fee of 35,000 KRW, various benefits such as free trial samples, discount coupons, and membership-exclusive discount zones are provided for one year. Upon joining, 40,000 KRW in points that can be immediately used on Fredit are also paid back.

This content was produced with the assistance of AI translation services.