Orion launches 'Dr. U Immune Water'... "Zinc intake through water"

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 8th that it will launch a health functional food called ‘Dr. You Immune Water,’ which allows zinc, necessary for normal immune function, to be consumed in water form.

Dr. You Immune Water contains 5mg of zinc per 530ml, which helps support normal immune function. It is the first domestic health functional food in a colorless, odorless water type. It is convenient to drink zinc supplements easily in a busy daily life, and it can be consumed without burden along with food, which is also an advantage.

Focusing on the increasing demand for Orion’s immune-related health functional foods, the company developed an optimal zinc blend recipe after more than a year of research and introduced Dr. You Immune Water. Dr. You Immune Water will be sold on the official app and website starting from the 14th. Orion plans to expand sales channels to large supermarkets, convenience stores, and e-commerce to make it easier for consumers to purchase the product.

The Orion Jeju Lava Water factory, which produces Dr. You Immune Water, obtained GMP certification, the Ministry of Food and Drug Safety’s Good Manufacturing Practice for health functional foods, in October last year. Additionally, it acquired FSSC 22000 food safety management system certification, HACCP certification, and Halal certification. The company is also committed to strict quality control by conducting more than 90 internal inspections, exceeding legal standards.

Orion has selected the beverage business as one of the group’s new growth engines and is currently selling ‘Dr. You Jeju Lava Water,’ made using mineral-rich Jeju lava seawater as the raw water. Recently, it launched ‘Dr. You Jeju Lava Water No Label,’ which features environmentally friendly packaging without labels.

An Orion official said, "By launching Dr. You Immune Water, which can be conveniently consumed like water while supporting immune function, we have established a diverse product lineup," adding, "We will focus on developing products using Jeju’s clean water resources, lava seawater, and functional ingredients to provide better water to consumers."

This content was produced with the assistance of AI translation services.