Oasis Market Secures Strategic Investment of 10 Billion KRW from Home&Shopping

Corporate Valuation Recognized at 1.02 Trillion Won

Oasis Market, Gyeonggi Seongnam-si 1st Smart Integrated Logistics Center.

[Asia Economy Reporter Yuri Kim] Oasis Market announced on the 7th that it has secured an investment of 10 billion KRW from Home&Shopping. The post-investment (Post) valuation recognized in this round is 1.02 trillion KRW.

The per-share value is the same as the valuation recognized during the investment round led by NH Investment & Securities and Korea Investment & Securities in October last year, but with the additional 10 billion KRW invested this time, the post-investment valuation reached 1.02 trillion KRW. Oasis Market explained, "The reason the previous valuation was maintained in this investment round is because Home&Shopping is participating as a strategic investor (SI)," adding, "It reflects the intention to accelerate business expansion beyond a simple investment."

Home&Shopping is a home shopping company that primarily sells products from small and medium-sized enterprises (SMEs) and is especially recognized for its strength in fresh food. This is expected to create synergy with Oasis Market, which has established a position in dawn delivery services for fresh food centered on products from SMEs and small business owners.

Oasis Market received its first investment in April 2020 from Korea Investment Partners, the top venture capital firm, at a valuation of 152.6 billion KRW. Following additional investments from Kakao Investment, Must Ventures, and the Pentastone-Cornerstone private equity fund, Oasis Market successfully raised 50 billion KRW in July last year from Unison Capital at a post-investment valuation of 750 billion KRW. In October last year, it secured a total of 10 billion KRW investment from Korea Investment & Securities and NH Investment & Securities at a valuation of 1.01 trillion KRW.

Along with the investment from Home&Shopping, Oasis Market plans to focus on diversifying its channels and maximizing synergy between the two companies to expand its business. The capital injection will take place within this month. With this, Oasis Market’s cumulative investment amount has reached 102.6 billion KRW. Including the investment amount from its parent company, GeoSoft, the total is 122.6 billion KRW.

Junhyung Ahn, CEO of Oasis Market, said, "Recently, we have built our own live commerce platform to diversify sales channels and are focusing more on expanding customer services by offering up to 40% discounts on live product purchases." He added, "Through business cooperation with Home&Shopping, with whom we have joined hands through this investment, we will implement strategies that allow both companies to 'win-win.'"

This content was produced with the assistance of AI translation services.