"Olympic Viewing Crowd Chooses Wine"... Emart24 Sees 38% Sales Increase

On the 7th, a customer is looking at wine at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] 'Jipgwanjok'?people enjoying the Beijing Winter Olympics at home?have been choosing wine most frequently as their drink to accompany the games.

According to Emart24 on the 7th, comparing sales data from February 4 to 6 with two weeks prior, wine sales increased the most by 38%. During the same period, beer sales rose by 5%, while soju sales fell by 3%. As for snacks, cheese, olives, and salami, which pair well with wine, sold better than the dried snacks typically eaten with beer.

Earlier, at the start of the Tokyo Olympics held last summer, beer sales increased by 24%, whereas wine sales only rose by 5%.

An Emart24 official said, "Due to the recent cold wave, outdoor activities have decreased, and customers spending time at home seem to have chosen wine over beer in the cold weather."

This content was produced with the assistance of AI translation services.