Lotte, Ski and Snowboard National Athletes Support Video "Over 2.2 Million Views"

'2022 Amazing Race' image.

[Asia Economy Reporter Yuri Kim] The support video for ski and snowboard national team athletes, "2022 Amazing Race," produced by Lotte and the Korea Ski Association (KSA), has surpassed 2.2 million cumulative views.

Lotte, as the chairman company of the Korea Ski Association, released "2022 Amazing Race" on official YouTube and other SNS accounts on the 27th of last month. This video introduces the ski and snowboard athletes representing South Korea and showcases their training efforts and aspirations to overcome their limits. Along with the video release, a comment event was held, where over 1,400 people left messages of support for the athletes.

Netizens who watched the video left supportive comments such as, "There are many sports in South Korea, but many are neglected for various reasons. Since so many people are cheering, I hope the Korean ski and snowboard national team athletes stay strong. I believe they will show a wonderful appearance by doing their best until the end." and "Despite natural environmental difficulties, lack of support, and numerical disadvantages, I support the fighting spirit of the Korean ski and snowboard national team athletes who never stop challenging."

Meanwhile, since becoming the chairman company of the Korea Ski Association, Lotte has expanded its reward system to include not only medal-winning athletes but also those who placed 4th to 6th in international competitions such as the Olympics, World Championships, and World Cup. This time as well, in cooperation with the Korea Ski Association, Lotte plans to provide rewards to athletes and coaches who placed 1st to 6th.

This content was produced with the assistance of AI translation services.