Tiger Appears in Times Square... Samsung 'Galaxy Unpacked' 3D Outdoor Advertisement

'Are You Ready to Break the Rules?' Phrase Included
Inspired by the Night Vision of Tigers

'Samsung Galaxy Unpacked 3D Outdoor Advertisement' displayed at New York Times Square starting on the 4th (local time)

[Asia Economy Reporter Cha Min-young] Samsung Electronics announced on the 4th that it will conduct 3D outdoor advertisements in major cities worldwide ahead of the 'Samsung Galaxy Unpacked 2022' event, where new products including the Galaxy S22 series will be unveiled.

Starting from the 4th (local time), Samsung Electronics will reveal the 'Tiger of the City' outdoor advertisements in five cities: Times Square in New York, USA; Piccadilly Circus in London, UK; The Beach in Dubai, United Arab Emirates (UAE); Pavilion Elite in Kuala Lumpur, Malaysia; and COEX in Seoul.

The tiger, rendered with detailed fur texture, displays dynamic movements against a completely dark background with no light. The advertisement concludes with the tiger breaking through glass and leaping out of the screen, accompanied by the message "Ready to break the rules?" which is the same as in the official trailer video for Galaxy Unpacked 2022.

Samsung Electronics explained that this advertisement was planned to project the Galaxy brand image, which has continuously challenged limits and pursued innovation, onto the tiger, while also generating anticipation and curiosity about the new 'Galaxy S' products that will shine even more at night. This concept was inspired by the fact that the tiger, symbolizing bravery, has excellent night vision. Previously, Tae-moon Roh, President of Samsung Electronics MX Division, also stated in a Samsung Newsroom article on the 21st that "users will be able to confidently capture bright and clear photos and videos even at night, and fully enjoy powerful battery life, fast performance, and useful features."

The Galaxy Unpacked event will be held online at midnight (Korean time) on the 9th (February 10th, midnight). On January 26th, Samsung Electronics previewed the event in a video invitation for Galaxy Unpacked, stating that it will "break existing rules and unveil the Galaxy S series that will set the standard for the next-generation mobile experience."

This content was produced with the assistance of AI translation services.