"Once Used, It Doesn't Work" Uniqlo Exposed for False Advertising, Sanction Procedures Initiated

Difference Between Advertised and Actual Product Performance... Fair Trade Commission "Sanctions Needed"

Global fashion brand Uniqlo falsely advertised antibacterial properties in its functional underwear, prompting the Fair Trade Commission to initiate disciplinary procedures.
[Image source=Yonhap News]

[Asia Economy Reporter Yoon Seul-gi] The global fashion brand Uniqlo is facing disciplinary proceedings initiated by the Korea Fair Trade Commission (KFTC) for falsely advertising antibacterial properties in its functional innerwear.

According to industry sources on the 3rd, a KFTC examiner recently sent Uniqlo a review report containing disciplinary recommendations (equivalent to a prosecutor's indictment) for violating the Act on Labeling and Advertising.

Uniqlo had advertised that its functional innerwear products possess antibacterial properties that eliminate or inhibit the growth of bacteria and other microorganisms. However, since a significant portion of these functions are lost after just one wash, the actual performance of the products differed from the advertised claims, leading the KFTC examiner to conclude that disciplinary action is necessary.

Previously, in July 2020, the Korea Consumer Agency under the KFTC conducted tests and evaluations on seven functional innerwear products, including Uniqlo’s. According to the results, Uniqlo’s "Airism Crew Neck T" (white) product showed variability depending on individual items, making it difficult to expect consistent antibacterial performance.

Following these results, Uniqlo removed the antibacterial labeling from the problematic products and decided to offer exchanges for other items in the same price range or full refunds.

The KFTC plans to receive Uniqlo’s response to the review report and will soon hold a small committee meeting with three commissioners to determine the final level of disciplinary measures.

This content was produced with the assistance of AI translation services.