"Jangsu Makgeolli, Selling 6.3 Bottles Per Second, Celebrates 60th Anniversary"

Seoul Takju Brewing Association Celebrates 60th Anniversary
Aiming to Preserve Traditional Flavors and Expand Young Generation Base

[Asia Economy Reporter Eunmo Koo] Seoul Takju Manufacturing Association, the maker of ‘Jangsu Saeng Makgeolli,’ announced on the 3rd that it is celebrating its 60th anniversary this year.

The Seoul Takju Manufacturing Association has operated 12 takju breweries and about 5 yakju breweries based on the Seoul Brewing Association, which was launched in 1962 by uniting Seoul breweries that had been operating since before the late Joseon Dynasty. The association changed its name to Seoul Takju Manufacturing Association in 1980 and established Seoul Jangsu Co., Ltd. as a subsidiary corporation in 2009.

The flagship product ‘Jangsu Saeng Makgeolli,’ made with 60 years of know-how, sells about 500,000 bottles daily, averaging more than 6.3 bottles per second, earning the title of ‘Korea’s No.1 Makgeolli.’ Jangsu Saeng Makgeolli is characterized by live yeast and naturally generated sparkling carbonation. To deliver fresh taste, it is sold only for 10 days, the period during which the yeast is healthiest.

In addition to Jangsu Saeng Makgeolli, the sterilized makgeolli ‘Wolmae Rice Makgeolli’ and ‘Janghongsam Jangsu Makgeolli,’ which contains 6-year-old red ginseng powder from Nonghyup Hansamin, continue to be popular. ‘Dalbit Yuja,’ launched in September 2020, led the popularization of fruit makgeolli with its clean sweetness and quickly surpassed 100,000 bottles in cumulative sales within 100 days of release.

As the No.1 makgeolli company in Korea, Seoul Jangsu will take the lead in inheriting and developing traditional flavors throughout this year and make various efforts to expand the makgeolli base among younger generations.

A Seoul Jangsu official said, “As the ‘National Makgeolli’ representing Korea, we will carry out various activities to convey the ‘heung’ (joyful spirit) that makgeolli can give us. We will focus not only on selling products but also on promoting the unique identity of our makgeolli and strive even harder.”

This content was produced with the assistance of AI translation services.