Winners of Lunar New Year Holiday Are Lee Hyori and Kim Tae-ho... 'Seoul Check-in' Regular Series Shows Positive Signs

[Asia Economy Reporter Lee Isul] Singer Lee Hyori and PD Kim Taeho are heating up the Lunar New Year holiday.

On the 1st, the online video service (OTT) TVING announced, "'Seoul Check-in' ranked first in total paid subscription contribution among all content on the day of its release on the 29th of last month and has consistently maintained the top position."

TVING analyzed, "The combined paid subscription contribution on the 2nd and 3rd days compared to the release day increased more than threefold, proving its popularity," and added, "The viewing UV is also showing a growth rate twice as fast as the most popular works ‘Transit Love’ and ‘Work Later, Drink Now.’"

The online response is also hot. Related clip videos such as the trailer and highlights of 'Seoul Check-in' released on YouTube surpassed 2 million views within three days.

'Seoul Check-in' is a reality pilot that started from the curiosity of "Where does Lee Hyori sleep, who does she meet, and where does she go after finishing her schedule in Seoul?" It captures in one pilot episode the emotions of meeting various people, the unfamiliar feelings about Seoul changed by her long stay in Jeju Island, and the unexpected emotions brought by chance encounters.

TVING, which has tried various release methods such as free release of the original first episode and live streaming, is the first domestic OTT to present a pilot single content.

This content was produced with the assistance of AI translation services.