Carrot Insurance Re-signs Actress Shin Min-a as 2022 Brand Ambassador
[Asia Economy Reporter Changhwan Lee] Digital non-life insurance company Carrot announced on the 28th that it has renewed its contract with actress Shin Min-a as its 2022 brand ambassador.
Carrot Insurance explained that it is increasing brand awareness by selecting models popular across all generations for its sophisticated and witty advertising campaign strategy.
The flagship product, Per Mile auto insurance, is also showing a steep increase in subscribers. Since its launch in February 2020, it surpassed 100,000 subscriptions within 11 months and is now approaching a cumulative total of 500,000 subscriptions just over a year later.
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A Carrot representative said, “Actress Shin Min-a is a representative celebrity who has built trust through her consistently sophisticated and lovely charm and thorough self-management,” adding, “Based on the strong bond built with Carrot so far, we look forward to more diverse activities as Carrot’s brand ambassador in 2022.”
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