Orion Conducts 'Vietnam Gohyang Gamja Support Project' for 6 Consecutive Years

Donation of Agricultural Machinery and Research Facilities Worth 700 Million KRW to Vietnamese Farms Since 2016

[Asia Economy Reporter Eunmo Koo] Orion Group announced on the 27th that it has carried out the ‘Vietnam Hometown Potato Support Project,’ which donates agricultural machinery and research facilities to increase the income of Vietnamese potato farmers, for six consecutive years.

From October 29 last year to January 19 this year, Orion delivered tractors and rotary tillers worth 100 million KRW to Thu Luoc District in Thai Hoa Province near Hanoi in northern Vietnam, Dien Chau District in Nghe An Province, and Tu Tra Commune in Lam Dong Province in southern Dalat City. Along with this, to distribute high-quality seed potatoes suitable for the local environment to farmers, a cold storage facility for seed potatoes was additionally installed at the Agricultural Biology Research Institute of Vietnam National University of Agriculture, and scholarships were also provided. The donation ceremony held on the 19th was attended by Park Dong-seok, Head of Production at the Vietnam Corporation, Women Il, Head of Support Headquarters, and the Vice President of Vietnam National University of Agriculture.

Since 2016, the Vietnam Hometown Potato Support Project carried out by Orion is a social contribution program that helps increase the income of potato farmers by improving productivity. Over the past six years, it has supported agricultural machinery and research facilities worth a total of 700 million KRW. This time, the support target was expanded to include Dalat, a southern highland area where small and medium-sized potato farms are concentrated, in addition to the existing northern region.

Since 2008, Orion has guaranteed stable income through contract farming with local Vietnamese farmers while providing consumers with high-quality potato snacks. In particular, ‘O’Star’ (Korean name Pokachip) holds the number one market share in the Vietnamese fresh potato snack market.

Orion began its full-scale entry into Vietnam by establishing its first local production facility in Ho Chi Minh City in 2006. In 2009, it started operating its second factory in Hanoi and has continued its growth every year, surpassing cumulative sales of 2 trillion KRW in 2020.

An Orion official said, “We are expanding the areas where the Hometown Potato Support Project is implemented and continuing mutual growth with local Vietnamese farmers,” adding, “We will spread Orion’s unique warm Jeong (affection) culture to consumers both domestically and internationally.”

This content was produced with the assistance of AI translation services.