KB Insurance Direct Launches '2022 Safe Harang!' Campaign

[Asia Economy Reporter Changhwan Lee] KB Insurance's online channel, KB Insurance Direct, announced that it will conduct the '2022 Safe Harang!' safe driving campaign for 8 days from the 26th to the 2nd of next month in celebration of the Year of the Tiger Lunar New Year holiday in 2022.

This campaign was prepared with the purpose of guiding long-distance driving safety inspection checkpoints and reducing the risk of traffic accidents in anticipation of increased traffic volume and risk of traffic accidents during the Lunar New Year holiday period.

The campaign can be participated in through the KB Insurance Direct blog.

After checking at least one of the four essential long-distance driving checkpoints (▲tire inspection ▲oil and coolant inspection ▲battery inspection ▲inspection of lighting devices such as headlights, backup lights, and turn signals) and leaving a certification photo in the comments, 2,022 people will be selected by lottery to receive convenience store gift certificates worth about 2,000 KRW each.

Park Young-sik, Executive Director of KB Insurance Direct Headquarters, said, “This campaign was planned to help customers drive safely during the Lunar New Year holiday period, when long-distance travel is frequent,” and added, “KB Insurance Direct will continue to pay close attention and make efforts to foster a safer driving culture.”

This content was produced with the assistance of AI translation services.