"Pay Only for What You Drive"... SK Rent-a-Car Officially Launches 'TagoPay'

[Asia Economy Reporter Kiho Sung] SK Rent-a-Car announced on the 26th that it has launched 'TagoPay,' an online-exclusive rental product that is the first in the industry to charge customers only for the distance they actually drive.

SK Rent-a-Car explained that there is a common perception that rental cars are advantageous for people who drive long distances, but this product offers the benefit of reasonable costs for those who drive less.

Last November, SK Rent-a-Car released a pilot product and, after gauging customer and market reactions, found that customers who use vehicles only on weekends or for short-distance commuting, dropping off and picking up children, shopping, and leisure as a second car showed great interest, leading to all prepared products being sold out.

With the official launch of TagoPay this time, the eligible vehicles have been expanded to include Casper, GV70, Ioniq 5, EV6, and others. They plan to introduce TagoPay to various additional models in the future.

The monthly rental fee is calculated by adding a basic fee per vehicle to a mileage charge. For the EV6, the monthly basic fee is 299,000 KRW, and the mileage charge is 600 KRW per kilometer. Driving 500 km per month results in a rental fee of about 600,000 KRW per month.

The mileage charge is calculated based on the actual driving distance through SK Rent-a-Car's comprehensive vehicle management solution, 'SmartLink.'

SK Rent-a-Car will hold a related live commerce event on its SK Rent-a-Car Direct website from 7 PM on the 27th. Customers who participate in this live commerce and sign a contract will be exempt from charges for the first 300 km in the first month.

This content was produced with the assistance of AI translation services.