580,000 Issued in 2 Years... KB Kookmin Card 'Pengsoo Check Card' Issuance Period Extended by 1 Year

About 70% in 2030... Reflecting the Popularity Surge of 'Pengsoo'

[Asia Economy Reporter Yoo Je-hoon] KB Kookmin Card announced on the 26th that it will extend the sales period of the 'Pengsoo' check card, which was originally scheduled to end in February, by one year. Accordingly, the issuance period of the Pengsoo check card has been extended until February 16 of next year.

Marking its 2nd anniversary since launch, the Pengsoo check card is a product that features the popular character Pengsoo on the card design for the first time in the industry, and it became a hot topic on social networking services (SNS) even before its release. Reflecting this, the number of issued cards reached 400,000 within one year of the product launch, and surpassed 580,000 by the end of last year.

Analyzing the total of approximately 584,000 cards issued over about two years from its release on February 17, 2020, until the end of last year, the largest proportion of cardholders by age group was in their 20s at 39.1%. This was followed by those in their 30s (30.5%), 40s (16.4%), and teens (4.3%), indicating a high issuance rate among the 20s and 30s age groups. By gender, women accounted for 66.9%, more than twice the number of men (33.1%).

A KB Kookmin Card official said, "Thanks to the support of customers who love Pengsoo, the Pengsoo check card has grown into an essential item for the 20s and 30s generation," adding, "We will continue to introduce unique products that reflect the characteristics of check card customers."

Meanwhile, the Pengsoo check card allows applicants to choose from three card designs?Pengka, Pengmoticon, and Pengyomi. Additionally, depending on the previous month's usage performance, benefits such as 10% discount on public transportation, 2,500 KRW discount on mobile phone bills, 35% discount at CGV, and 50% discounts at Everland and Lotte World are provided within a monthly integrated discount limit of up to 50,000 KRW.

This content was produced with the assistance of AI translation services.