Ministry of SMEs and Startups Opens New Recruitment for 'Digital Commerce Specialized Institutions'

[Asia Economy Reporter Donghyun Choi] On the 26th, the Ministry of SMEs and Startups and the Small and Medium Business Distribution Center announced that they are recruiting specialized institutions that comprehensively support small business owners from marketing content practice and production to entry into e-commerce channels based on digital technology and infrastructure.

Now in its third year, the 'Digital Commerce Specialized Institution' operation project selected a total of six companies (institutions) until last year, including Seoul (3), Busan (1), Daegu (1), and Jeonju (1). Despite the difficulties caused by COVID-19, it supported a total of 2,787 small business owners (7,705 products) in ▲ digital content production and promotion ▲ live commerce utilization ▲ e-commerce channel entry, facilitating digital and online transformation.

This year's main operational directions for the 'Digital Commerce Specialized Institution' are ▲ private sector-led ▲ performance expansion ▲ regional expansion. Two additional institutions will be selected to spread the successful formula for small business owners' digital and online transformation to local sites.

Specialized institutions will receive up to 1 billion KRW in support (with 20% self-funding) to establish digital and online infrastructure (spaces, equipment, etc.) and operational programs, and provide linked support for the entire process of small business owners entering the online market.

To participate in this project, institutions must have broadcasting studios and editing rooms, training rooms, shared offices, etc. Selected specialized institutions must support more than 500 small business owners (1,000 products) annually.

Lee Hanyeong, Director of the Online Economy Promotion Division at the Ministry of SMEs and Startups, stated, "The Digital Commerce Specialized Institutions will grow together with small business owners and establish themselves as a successful stepping stone supporting the overcoming of the COVID-19 crisis and a new leap forward."

This content was produced with the assistance of AI translation services.