GS Shop Listens Closely to Customer Complaints... Prioritizing Customer Satisfaction Management

GS Shop has successfully introduced TV home shopping in the challenging domestic distribution environment, expanding consumer choices while steadily enhancing consumer rights. Even after last year's merger with GS Retail, the company has been focusing its efforts on ▲data-driven customer satisfaction-first management ▲building growth infrastructure to create integrated synergies, striving to make GS Shop a place where consumers can be satisfied.

In fact, GS Shop regularly holds VOC (Voice Of Customer) sharing sessions to listen to customer complaints. Before discussing major management issues, the company listens to customers first, demonstrating its commitment to 'customer-centric management.' GS Shop was also the first in the country to introduce the 'Talk Order Service,' which allows customers to make purchases directly through KakaoTalk without going through ARS or connecting to a consultant.

Through 'Shoppy Live,' a live commerce broadcast held up to 80 times a week, GS Shop communicates directly with consumers and is working closely with GS25, GS The Fresh, Yogiyo, and others to strengthen the quick commerce ecosystem.

This content was produced with the assistance of AI translation services.