17 Million Users... 'Junggogeorae' Has Become a Part of Daily Life

Monthly Users of Secondhand Trading Apps Reach 17 Million... The Most Used App is 'Danggeun Market'

#. Office worker Kim Myung-hee (alias) is selling unused items while organizing her home for the New Year. Kim is deeply enjoying the fun of cleaning her house and earning pocket money at the same time by listing interior decorations that were just taking up space on secondhand trading platforms.

#. Homemaker Lee Mi-sook (alias) has become increasingly interested in furniture as her family spends more time at home due to COVID-19. However, buying new furniture is also a burden. Lee was able to reduce costs to about half by purchasing secondhand furniture.

Amid many changes in daily life caused by COVID-19, 'secondhand trading' has emerged as a notable consumption trend. It has been found that the monthly users of domestic secondhand trading apps have exceeded 17 million. Startups operating mobile secondhand trading platforms are leading the growth of this market.

According to app analysis service WiseApp on the 31st, the total number of secondhand trading app users increased by 24%, from 14.32 million in January last year to 17.75 million in December. WiseApp conducted a sample survey of Korean smartphone users aged 10 and older, counting monthly unique users who used major secondhand trading apps such as Danggeun Market, Bungaejangter, and Junggonara at least once. WiseApp explained that this corresponds to 37% of the 47.22 million Korean smartphone users aged 10 and above.

Among all generations, the secondhand trading app with the highest number of users was 'Danggeun Market,' with 16.76 million users in December alone. This was followed by Bungaejangter with 3.22 million users and Junggonara app with 710,000 users. Danggeun Market was used evenly across all ages and genders, while Bungaejangter and Junggonara had higher usage rates among people in their 20s and males.

In fact, Danggeun Market announced that the number of connections made through neighbor-to-neighbor secondhand trading last year exceeded 150 million, an increase of about 30% compared to the previous year. Bungaejangter also achieved a cumulative membership of 17 million and an annual transaction amount of 1.7 trillion KRW as of 2021.

Industry insiders explained, "The significant increase in secondhand trading app users is analyzed to be due to rational consumption trends caused by the prolonged COVID-19 pandemic and increased demand for secondhand trading due to home organization."

This content was produced with the assistance of AI translation services.