CU, Premium Ice Cream 'Popular'... Sales Up 21% Despite Cold Wave

CU will sequentially launch three premium ice cream products on the 25th: 21% Double Rich Milk Pint, Butter Bar, and Super Matcha Pint.

[Asia Economy Reporter Lim Chunhan] CU announced on the 24th that sales of premium ice cream have significantly increased this month despite the below-freezing weather.

According to CU, while sales growth of regular ice cream last year was limited to 8.0%, sales of premium ice cream recorded 24.7%. This month, premium ice cream sales grew by 20.9% compared to the same period last month. This is analyzed to be due to reduced outdoor activities recently, more people enjoying cool snacks indoors, and the expansion of the home dessert trend.

The premium ice cream "U-yu Chang-go Parfait," launched on the 5th in collaboration with the organic milk brand U-yu Chang-go, gained word of mouth and ranked 5th in sales among about 100 types of ice cream shortly after its release. On the 25th, three premium ice cream products emphasizing raw material content?21% Double Rich Milk Pint, Butter Bar, and Super Matcha Pint?will be sequentially released.

A BGF Retail official said, "The three premium ice cream products being released this time are specialty-level products with upgraded quality and content of main ingredients, strategically differentiated from ice cream discount stores that operate on a low-margin, high-volume basis." He added, "We will continue to actively launch products reflecting seasonal trends to satisfy customer demand and strengthen the competitiveness of franchise stores."

This content was produced with the assistance of AI translation services.