Market Kurly's 'Easy Meals for Lunar New Year Table Setting' Popular... Special Event Until the 31st

Increased Demand for Simple Holiday Celebrations
Convenience Foods Popular Due to Lower Price Burden

Market Kurly, 'Easy Meals for Lunar New Year Table Settings'.

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 20th that, based on an analysis of sales of Seol holiday table setting products, the sales of ready-to-eat foods such as jeon (Korean pancakes) and namul (seasoned vegetables), as well as easy-to-prepare meals like sagol gomtang (beef bone soup) and doganitang (ox knee soup) that only require boiling, are rapidly increasing. This is attributed to the growing trend of small families spending the holiday simply, combined with a significant rise in grocery prices compared to the previous year, leading to increased demand for convenient meals that reduce preparation burden.

From January 9 to 18, sales of jeon increased by about 28% compared to the same period earlier (January 1?8). Sales of dongtaejeon (pollack jeon), a representative holiday dish, rose by 321%, while nokdujeon (mung bean pancake) and kkochijeon (skewered jeon) increased by 156% and 116%, respectively. Assorted jeon, which includes various popular jeon, grew by 89%, followed by gochujeon (chili pepper jeon) and kkaennipjeon (perilla leaf jeon), which increased by 62% and 52%. Since making jeon involves preparing various ingredients, seasoning, battering, and frying for a long time, the preference for ready-made products that only need to be heated is steadily rising.

Among namul, which are essential for holiday table settings, sales of spinach and gosari (bracken fern) increased significantly by 57% and 49%, respectively, followed by doraji (balloon flower root), which rose by 42%. Holiday snacks such as gangjeong (sweet rice puffs) and yakgwa (honey cookies) increased by 43% and 32%, respectively, and songpyeon (half-moon rice cakes), which can be naturally thawed or steamed in a pot for about 15 minutes, also saw a slight increase of 17%.

The popularity of ready-made products ahead of this year’s Seol holiday is attributed not only to convenience but also to reasonable pricing. Market Kurly offers assorted jeon products combining three types of jeon starting at 7,500 KRW, and assorted namul sets with three or four types starting at 4,900 KRW.

The trend toward convenient holiday celebrations is also reflected in gift set sales. Sales of gift sets featuring easy-to-prepare meals such as gomtang, galbitang (short rib soup), and seolleongtang (ox bone soup) surged by 671% compared to the previous period. Gomtang gift sets, which are versatile for dishes like tteokguk (rice cake soup), manduguk (dumpling soup), jjigae (stew), and miyeokguk (seaweed soup), accounted for 81% of total sales and were the most popular, followed by doganitang and seolleongtang, which also had high sales.

Market Kurly is holding a 'Convenient Seol Holiday Table Setting Promotion' until the 31st of this month, gathering holiday table setting products and easy-to-prepare meals that require minimal cooking in one place. It offers up to 35% discounts on over 400 holiday food items and provides a Seol table setting 20% discount coupon that applies an additional discount of up to 20,000 KRW.

This content was produced with the assistance of AI translation services.