Hyundai Department Store Sells Animal Welfare Hanwoo Gift Sets for Lunar New Year Gifts

On the 20th, employees at Hyundai Department Store Apgujeong Main Branch in Gangnam-gu, Seoul, are introducing 'Hyundai Premium Hanwoo Number Nine.'

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 20th that it will showcase a variety of Korean beef gift sets, including animal welfare, ultra-premium, and small portion options, during the Lunar New Year gift set main sales event running until the 31st.

According to Hyundai Department Store, sales of Korean beef gift sets increased by 40.5% compared to the previous year from the 24th of last month to the 19th of this month. Sales of animal welfare Korean beef, small portion gift sets, and ultra-premium Korean beef gift sets priced over 1 million won rose by 247.8%, 67.5%, and 111.5%, respectively.

This Lunar New Year, the quantity of Korean beef gift sets has been expanded by more than 20% compared to last year, and the number of items has increased by over 10%. In particular, Hyundai Department Store is introducing animal welfare organic Korean beef gift sets, considering the growing trend of interest in healthy food. This is the first time animal welfare organic Korean beef gift sets are being offered as Lunar New Year gifts.

The animal welfare organic Korean beef set features Korean beef raised at Manhee Farm in Haenam-gun, Jeollanam-do, the first domestic farm certified as an animal welfare livestock Korean beef farm. The animal welfare livestock farm certification system is a program certified by the Animal and Plant Quarantine Agency that manages farms to allow animals to maintain their natural behaviors and promotes animal welfare. To be certified as an animal welfare livestock Korean beef farm, cattle must be raised in an area 2.8 times larger than usual and have dedicated exercise yards for the cattle.

A Hyundai Department Store official said, "Considering the increasingly diverse customer preferences due to trends such as home cooking as well as gift demand, we are introducing a wide range of Korean beef gift sets. We plan to put all our efforts into strengthening quarantine measures from gift set preparation to ordering and delivery so that customers’ heartfelt sentiments can be fully conveyed to their loved ones."

This content was produced with the assistance of AI translation services.