Apple Ranks No.1 in China's Smartphone Market for 6 Consecutive Weeks

[Asia Economy Reporter Eunmo Koo] Apple's 'iPhone 13' has ranked number one in sales in the Chinese smartphone market for six consecutive weeks.

According to market research firm Counterpoint Research on the 13th, Apple secured the top spot nine times from the 39th week (September 20-26 last year) when the iPhone 13 was released, through the 52nd week.

Apple's strong performance appears to be due to the price reduction of the new iPhone 13 compared to its predecessor. It is also interpreted as being influenced by the sluggish performance of competitor Huawei due to U.S. sanctions.

In the cumulative 14-week sales performance of the iPhone 13 series in China, the basic model, iPhone 13, holds the largest share. Unlike the U.S., where high-priced versions have a higher sales proportion in the early stages, China tends to have a higher sales proportion of the basic model.

Kang Minsu, a researcher at Counterpoint Research, explained, “With the launch of the iPhone 13, Apple took the number one sales position in the Chinese market and has maintained the top spot consistently except during the period affected by Singles' Day. Not only the newly released iPhone 13 but also the previous model iPhone 12 is showing good performance, contributing to the overall increase in Apple's sales volume.”

He added, “Considering Huawei's limited product supply and the low market share of other Chinese companies in the high-end market, Apple is likely to perform well in the Chinese market for a considerable period based on its strong brand recognition. Apple's success carries significant implications for Samsung Electronics, which is aiming to re-enter the Chinese market.”

This content was produced with the assistance of AI translation services.