Galaxia Metaverse Signs Agreement to Provide NFT Content for Lotte Homeshopping Metaverse Platform

by Ryu Hyunseok

Published 13 Jan.2022 10:02(KST)

[Asia Economy Reporter Hyunseok Yoo] Blockchain specialist company Galaxia Metaverse announced on the 13th that it will join the ‘Lotte Metaverse One Team’ to build Lotte Home Shopping’s metaverse shopping platform, leading the domestic MetaCommerce market. Notably, the companies participating in this agreement will be the first in Korea to issue the agreement as a video NFT for collection.

The ‘Lotte Metaverse One Team’ is a project team composed of specialized technology companies to implement the Metacity platform promoted by Lotte Home Shopping. Galaxia Metaverse was selected as a partner for NFTs, which will lead the virtual economy within the metaverse.

Galaxia Metaverse has the advantage of possessing various content IPs required for NFT issuance through its curation-based NFT platform ‘Metagalaxia’. In the art field, including digital art, it has issued NFTs such as photography and installation art that other platforms have not attempted. In sports, it has secured the largest number of IPs, expanding the star NFT domain. Recently, it has differentiated itself by issuing luxury NFTs linked to physical vouchers such as resort room usage rights and rounds with professional golfers.

Galaxia Metaverse, which holds differentiated competitiveness in NFTs, plans to actively expand business partnerships related to the metaverse starting with its participation in the ‘Lotte Metaverse One Team’.

A Galaxia Metaverse official said, “While 2021 was the year we established ourselves as a leading company in the NFT market, this year will be the year to expand our business model from NFTs to the metaverse,” adding, “We are preparing metaverse business partnerships in various fields such as shopping, gaming, and banking.”