Starbucks Offers 400 Won Discount for Using Personal Cups Starting from the 13th

[Asia Economy Reporter Seungjin Lee] Starbucks Korea will strengthen benefits such as increasing discounts for using personal reusable cups and providing additional star rewards starting from the 13th to promote the use of personal cups and expand customer benefits.

Starbucks has been offering a 300 KRW discount or one Eco Star reward when using a personal cup. From the 13th, to continuously encourage the use of personal cups, the existing 300 KRW discount benefit will be increased to 400 KRW.

Additionally, Starbucks Rewards members who use personal cups and choose to earn Eco Stars instead of price discounts can participate in the Double Eco Bonus Star event, where until February 2nd, they will receive an additional Eco Star per beverage, earning a total of 2 Eco Stars per manufactured drink instead of the usual 1.

Besides the personal cup usage event, the Lucky New Year Bonus Star event for Starbucks Rewards members will also run until February 2nd. During the event period, Starbucks Rewards members will receive one additional star per beverage ordered, regardless of personal cup use.

Accordingly, until February 2nd, Starbucks Rewards members who order one manufactured beverage using a personal cup can earn up to 4 stars.

Moreover, Starbucks is reviewing the development of an additional Eco Star reward system to continuously enhance customer benefits related to personal cup usage.

The number of personal cup uses, based on data collected from the system tracking personal cup benefits since 2007 through 2021, totals 86.21 million uses over 15 years. When converted into monetary value, the accumulated benefits amount to approximately 34.2 billion KRW.

Starbucks has continuously led the increase in customers using reusable cups by conducting various campaigns every year to improve awareness and expand customer experience related to reusable cups.

In particular, after introducing the ‘Eco Bonus Star’ system in November 2018, which expanded customer options by allowing Eco Star rewards in addition to the existing 300 KRW discount for personal cup use, the number of personal cup uses recorded over 17 million in 2019 alone, nearly doubling compared to 2018.

Since 2018, Starbucks has designated the 10th of every month as a “Day Without Disposable Cups (1 for disposable, 0 for none)” to encourage the use of reusable cups instead of disposable ones through various eco-friendly campaigns.

Last year, online and offline participation campaigns were held monthly in various regions including Seoul, Busan, Jeju, Gyeongju, Daegu, Gwangju, and Gangwon, with over 11,000 customers participating in the campaigns.

This content was produced with the assistance of AI translation services.