CU launches ultra-low-price PB eggs... "Up to 19% cheaper than large supermarkets"

On the 11th, CU will launch its private brand (PB) eggs called Heyroo Egg Deuktem.

[Asia Economy Reporter Lim Chun-han] CU announced on the 11th that it will launch Heyru Egg Deuktem, its private brand (PB) eggs, as the 4th installment of the Deuktem series to reduce the burden of grocery prices.

Heyru Egg Deuktem is the first food ingredient product introduced in the Deuktem series, priced at 4,900 won. This is up to 19% cheaper compared to large supermarkets and also competitively priced compared to popular dawn delivery services (5,190 won). CU secured a stable supply by pre-contracting the annual sales volume, enabling them to offer the product at a reasonable price.

The product is produced in a HACCP-certified henhouse using domestic large eggs, ensuring safety and peace of mind. It maintains high quality through regular water quality inspections and edible egg collection tests.

Since last year, CU has been introducing the Deuktem series at reasonable prices by minimizing price increase factors occurring during distribution as part of its price stabilization project. The series has been well received with products in high demand at convenience stores such as instant rice (1st installment), bagged ramen (2nd installment), and kimchi (3rd installment).

In fact, Heyru Our Rice Rice ranked 3rd in sales in the instant rice category last year, and Kimchi Deuktem also recorded the highest sales among large-sized kimchi over 900g as of this month. The sales proportion by location showed that general residential areas accounted for the highest at 48.1%, followed by single-person households in one-room apartments and officetels at 29.8%.

A BGF Retail official said, “To respond to the ongoing price increases, we are expanding the Deuktem series lineup with products that have high demand at home such as instant rice, ramen, kimchi, and eggs,” adding, “We will continue to introduce various products that support customers’ smart shopping.”

This content was produced with the assistance of AI translation services.