Lotte Duty Free, 'New Year Health Supplement Sale'... Up to 55% Off

Up to 55% Off Focused on 'LDF BUY'... Additional 30,000 Won Discount for New Year

Lotte Duty Free, New Year Health Functional Food Discount Event.

[Asia Economy Reporter Yuri Kim] Lotte Duty Free announced on the 10th that it will offer various discount benefits to capture the growing demand for health functional foods after COVID-19.

Recently, health functional foods that help boost immunity and prevent aging are gaining attention, reflecting the shift in the health management paradigm from treatment to prevention. According to the Korea Health Supplements Association, the health functional food market reached 5.0454 trillion KRW last year, growing about 42% in five years compared to 3.5563 trillion KRW in 2016. Last year, Lotte Duty Free's fourth-quarter sales of health functional foods such as red ginseng and vitamins also grew approximately 82.8% compared to the first quarter.

To target the health functional food market and create new business models in response to the COVID-19 aftermath, Lotte Duty Free launched the overseas direct sourcing online mall 'LDF BUY' in June last year and has been conducting continuous promotions. In December last year, sales doubled compared to the previous month thanks to the year-end discount event.

To repay the support from customers who visited LDF BUY, a New Year discount event is being held. Until January 31, various products from global brands such as Blackmores, GNC, and Natural Life?including omega-3, vitamins, propolis toothpaste, and Manuka honey?can be purchased at up to 55% discounted prices. Coupons offering up to 30,000 KRW discount on purchases over 90,000 KRW are also provided. Since the products sold on LDF BUY are directly sourced by Lotte Duty Free's Australian branch, customers can trust and purchase famous health functional foods from Australia and the United States, receiving them within an average of 7 days without going through the departure process.

A Lotte Duty Free official said, "We hope this promotion will be a good opportunity for customers preparing gifts ahead of the Lunar New Year holiday," adding, "Lotte Duty Free will continue to expand the variety of health functional food products so that customers can enjoy attractive prices."

This content was produced with the assistance of AI translation services.