Food and Dining Industry Develops Menus to Promote Win-Win Culture Among Consumers

[Asia Economy Reporter Moon Hyewon] The food and dining industry is striving to develop menus and products from the customer's perspective to promote a culture of coexistence between companies and consumers. They are pursuing customer-centric management by reflecting consumer opinions from the planning stage to completion of products and actively utilizing excellent domestic food ingredients for consumers' health.

Pizza Alvolo is increasing consumer trust by actively using domestic ingredients in line with consumer trends that have high concerns about ingredients and demand for healthy food. They actively use domestic ingredients to make pizzas for customers, including their signature black rice dough made with domestic black rice, hot sauce made from domestic Cheongyang chili peppers, and domestic cheese products.

The recently launched Pineapple Tteokgalbi Pizza uses tteokgalbi made from domestic pork 'Handon' and toppings of domestic fried Shishito peppers.

CJ CheilJedang is actively practicing 'consumer-centric management' by improving products and launching new ones based on the Voice of Customer (VOC).

They check daily the opinions received through the Customer Happiness Center and consumer demands collected via internal monitoring, and communicate these to the entire value chain including marketing, production, sales, and research institutes to quickly reflect consumer demands in product improvements.

Nongshim is introducing the industry's first 'Veggie Garden Restaurant' that offers 100% plant-based food for vegetarian consumers.

The Veggie Garden Restaurant plans to offer over 20 dishes including steak, platters, burgers, and pasta, utilizing HMMA (High Moisture Meat Analog) technology to replicate the taste, texture, and juiciness similar to meat.

An industry official said, “High customer satisfaction with menus and products is essential to enhance brand image, so each company is putting special effort into developing menus for consumers and reflecting consumer opinions in menu development. Recently, as customers have become more proactive in expressing their opinions and more companies are accepting them, customer-centric management in the food industry is becoming a trend.”

This content was produced with the assistance of AI translation services.