Home&Shopping Revamps Mobile App Specialty Section... Strengthening 'Vertical Commerce'

Renovation of Major Category Stores Including Fashion Shops and Living Shops

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 7th that it has revamped its mobile app specialty sections to enhance shopping convenience by product category. Home&Shopping explained that it strengthened its "vertical commerce" by renovating specialty sections such as the Fashion Shop and Living Shop within the mobile app.

Vertical commerce refers to specialized shopping services that provide differentiated benefits in specific categories such as fashion and living.

Through this specialty section renovation, Home&Shopping established new areas that allow easy access to detailed items by category, enabling customers to easily explore desired products. In particular, the Fashion Shop emphasized the daily "Time Special" corner and revamped the "New Arrival" menu to effectively showcase popular new and best-selling products.

In the Living Shop, exclusive brand specials and benefits available only at the respective store were highlighted, and a new "MD Pick" menu was introduced to suggest carefully selected products by merchandise planners (MDs), broadening customers' choices. A Home&Shopping official said, "We renovated the specialty sections to respond to the vertical commerce trend, which has recently gained attention as category killers, and to improve customers' shopping environment. We will continue to prepare attractive products and events by season and theme to enhance customer satisfaction."

This content was produced with the assistance of AI translation services.