Mom's Touch Opens First Store for Small Capital Startup Hope Project

[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 7th that it has opened the first store of the ‘Small Capital Startup Hope Project,’ which supports successful small capital startups by lowering the initial startup cost burden.

The Dasan Station branch, opened in Dasan New Town, Namyangju, Gyeonggi Province as the first store of the Small Capital Startup Hope Project, is a delivery and takeout specialized store focusing solely on chicken menu items, without selling burger menus.

According to Mom's Touch, the owners of the first store are the couple Yeom Minwoo (40) and Jo Youngok (42), who are challenging re-startup after closing their previous business. After running a jewelry store in the past, they closed it due to the economic downturn and were considering a small capital startup item with less burden when they came across the news of Mom's Touch’s Small Capital Startup Hope Project and applied. The Yeom couple said, “It feels like a dream to be able to start a competitive franchise brand with a small initial capital. Especially as the first store to open, we will do our best to operate the store so that it can be a hope for many prospective entrepreneurs.”

The Small Capital Startup Hope Project by Mom's Touch, which held an open recruitment last November, is a win-win startup support project that transfers Mom's Touch’s business know-how to operate a stable business in the dining market, which has been depressed due to COVID-19, and helps small capital startups launch a verified dining brand in the startup market through a ‘consignment operation model.’

The franchisor supports about 70% of the initial startup costs such as interior and facility investment costs and lease deposits interest-free for store opening, and during the 39-month consignment period, the initial supported interior and facility investment costs are repaid monthly with the profits earned from operating the store. After the consignment period ends, ownership transfer is possible according to the owner's intention by only paying the initially supported lease deposit.

A Mom's Touch official stated, “We expect to introduce the 2nd and 3rd stores of the Small Capital Startup Hope Project in the northern metropolitan area soon.”

This content was produced with the assistance of AI translation services.